Nike Hyperdunk Ad III: Call a Medic!

Yo, Iyanla Vanzant, seriously... if you're reading this you NEED to get in on this action. A "Starting Over" house for Nike Hyperdunk victims. These poor fools are losing rep and chicks left and right, particularly this mouse-in-the-house, "Todd."

Hey, Ladies!!...

Nike's Hyperdunk Recovery Center is gonna need not only psychological counselors but some chiropractors, masseuses and physical therapists, STAT. Maybe even a CAT-scanner. These busters got neck problems, now head trauma and concussions... My guess is the next entrant will require a spinal realignment after forgetting to box out on some Hyperdunk-clad tip slammer. I just hope these ballers are paid up on their insurance... where's that damm duck ("AFLAC!") when you need him?

As an aside, glad to see the lousy pub the Swoosh Crew is getting up in NYC for the billboards hasn't derailed the commercial campaign. Don't cry for Nike, though. On Madison Ave, they know the only thing better than good press to push a product's recognition is BAD press (ask AND1 what the "trash talk tees" did for their company). Like Black folks with Imus, the ones who insist on some wack boycott never buy the product anyway. Thanks to their efforts, more people know about the Hyperdunk shoes now, without Kobe having to hurdle a pool of buzzsaws.

~iyf

Nike Hyperdunk Ad II: Have A Leroy Sandwich!

Less than a week 'til the Hyperdunk kicks hit the streets, and here's installment numero dos from the Swooshinistas. A former bully gets his comeuppance on the Brooklyn blacktop. Dunked on so bad the local bodega names a sandwich after this sorry mugg.

Take a lil' White Chocolate and mix it with a lil' Hot Sauce on the courts, add a pair of fresh Hyperdunks for a lil' posterage and whaddya got? Have a White Sausage sandwich, Terry! It's on the house! Just on principle, man, NEVER take your eyes off a white boy named Leroy...

1-877-DUNKD-ON. Operators are standing by!

~iyf

Nike Hyperdunk Posters & New TV Ad!!!

Ummm... ya think maybe Nike's marketing to us? lol

I guess the Swoosh Crew thought Kobe hurdling Aston Martins and a pool of black mambas on the way to the rim wasn't enough to get me to take off running over to Foot Locker... so maybe this'll do the trick. Well, I may do away with my Bobos yet!

Nike needs some eye-poppers to boost promotion of what they claim is their "lightest and strongest basketball shoe ever." It ain't exactly a coincidence that they're pushing this shorts-munching angle in time for the Olympics, where a particular dunk like these instantly turned Vince Carter's Nike Shox sneakers from a oddity ("Boing!") to a staple on the sneaker shelves.

Kobe's been an OK seller for NBA jerseys, particularly if he changes uni numbers every couple o' years, but his annual sneaker sales revenue is still just slightly above that of Ruben Boumtje-Boumtje's. These side spreads (it's not HIM in them, but Dwight Howard knows it darn well could be) together with the viral vids makes the Hyperdunk Kobe's best shot at MJ-level sneaker stardom.

The ad campaign is by Portland-based Wieden+Kennedy Studio, the folks that sat around back in the eighties and came up with the eloquent catchphrase "JUST DO IT." The new tagline for Nike Basketball oughta be, "JUST DO IT IN SOME FOOL'S MUG."

Got Dunked On? Like the somehow willing yet still unfortunate souls above? No problemo! Simply dial (877) DUNKD-ON and you'll reach Nike's "Hyperdunk Recovery Center" in New York City The "center" treats "The Emotional and Social Effects of Hyperdunks." You think I'm joking, huh? Call the number, it's a riot!

TV Commercials should be coming soon. Practice take for the TV ad on YouTube:

UPDATE: The Hyperdunk Recovery Center is now open for bizness, ready to attend to all your whack-game needs! Their new ad is wayyyy too funny! As is their new website! Way to go Nike!

~iyf