The ad campaign is by Portland-based Wieden+Kennedy Studio, the folks that sat around back in the eighties and came up with the eloquent catchphrase "JUST DO IT." The new tagline for Nike Basketball oughta be, "JUST DO IT IN SOME FOOL'S MUG."
Got Dunked On? Like the somehow willing yet still unfortunate souls above? No problemo! Simply dial (877) DUNKD-ON and you'll reach Nike's "Hyperdunk Recovery Center" in New York City The "center" treats "The Emotional and Social Effects of Hyperdunks." You think I'm joking, huh? Call the number, it's a riot!